Magic Flatpack is a technical prototype for a virtual portal which lets you slip through a doorway into a different world – just by using your phone. It’s a virtual entrance which can transport users into a magical IKEA warehouse at night. This experiment was created simply to make the experience of buying furniture more fun, and treat the user to something they weren’t expecting to fire up their imagination.
After activating the portal, you are able to bravely step through it and find yourself in a classic IKEA warehouse. When you look back out of the portal, you’ll see the real world from whence you came.
It’s a perfect partnership between augmented (AR) and virtual reality (VR): they work hand-in-hand to enable you to place virtual environments into your real ones. The portal was created with three-dimensional and two-dimensional platform, Unity, utilising its AR capabilities. Set Snail also used Substance for texturing and Blender for modelling. AR was, and still is, a fairly new addition to our phones and to Unity, so it was their first foray into working with it.