Everyday Experiments

Everyday Experiments

How will tomorrow’s technologies redefine the way we live at home?

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Magic Flatpack

AR
VR
World-Scale

What if your wardrobe was a shortcut to different corners of the world?

Built by — Set Snail

Set Snail is an experimental development playground. We create our own games, and help agencies and companies create exciting and playful interactive experiences across all sorts of digital media.

Magic Flatpack is a technical prototype for a virtual portal which lets you slip through a doorway into a different world – just by using your phone. It’s a virtual entrance which can transport users into a magical IKEA warehouse at night. This experiment was created simply to make the experience of buying furniture more fun, and treat the user to something they weren’t expecting to fire up their imagination. 

'This is a great chance to highlight some of the opportunities of machine learning technology to help people become better at home furnishing.'

—Set Snail

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After activating the portal, you are able to bravely step through it and find yourself in a classic IKEA warehouse. When you look back out of the portal, you’ll see the real world from whence you came.

'The experiment taught us a lot about augmented reality, both possibilities and limitations. The transition from going from the outside world, to being inside the portal without any sort of glitch, or feeling of being transported inside a virtual world, was by far the most challenging part of the experience.'

—Set Snail

It’s a perfect partnership between augmented (AR) and virtual reality (VR): they work hand-in-hand to enable you to place virtual environments into your real ones. The portal was created with three-dimensional and two-dimensional platform, Unity, utilising its AR capabilities. Set Snail also used Substance for texturing and Blender for modelling. AR was, and still is, a fairly new addition to our phones and to Unity, so it was their first foray into working with it.

Everyday Experiments is a project by SPACE10 & IKEA.

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Everyday Experiments

Everyday Experiments

How will tomorrow’s technologies redefine the way we live at home?

Watch The Film

Browse Experiments

00:00 / 00:00